Corporate Identity Archives | fishNET advertising https://fishnet.co.za/category/corporate-identity/ advertising, design & digital media Thu, 17 May 2018 14:07:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.3 https://fishnet.co.za/wp-content/uploads/2017/10/cropped-fishnet-f-icon-transparent-32x32.png Corporate Identity Archives | fishNET advertising https://fishnet.co.za/category/corporate-identity/ 32 32 The importance of a Corporate Identity Manual https://fishnet.co.za/the-importance-of-a-corporate-identity-manual/ https://fishnet.co.za/the-importance-of-a-corporate-identity-manual/#respond Tue, 17 Oct 2017 10:03:49 +0000 https://fishnet.co.za/?p=1 A Corporate Identity / Brand Style Guide is an essential document containing a set of rules and standards on how to maintain your brand’s visual integrity with reference to your logo, colours, fonts, imagery, printing, website etc. How your company is perceived is the result of its corporate image, brand awareness and the sum of [...]

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]]> A Corporate Identity / Brand Style Guide is an essential document containing a set of rules and standards on how to maintain your brand’s visual integrity with reference to your logo, colours, fonts, imagery, printing, website etc.
How your company is perceived is the result of its corporate image, brand awareness and the sum of your companies communications that shape the mind-set of its clients and staff. Your brand is the “promise” it makes as a unified company that is dedicated to growth, driven by quality, performance and innovation.
The Corporate Identity Manual plays a pivotal role in contributing to the positioning of your company in its public appearances (fleet branding, staff uniforms, signage, advertising etc.) It establishes graphic standards for the preferred use of the logo, your companies most valuable and recognisable corporate signature. It also contains a set of rules and standards on how to maintain your brand’s visual integrity with reference to other elements of the brand like its colours, fonts, imagery, printing specifications, website etc.
Correct and consistent usage of your brand identity keeps it strong, creates long-term value to the company and it’s partners, as well as influencing how others perceive/position your company in it’s target marketplace. By creating a strong, clear, consistent brand presence to which staff are loyal, will have a corresponding positive effect on brand perception, and in turn creating a new and improved experience for clients and stakeholders alike.
Just as a plan is only as good as its execution, the Corporate Identity Manual is only as good as its implementation. All employees are responsible for using your logo and affiliated trademarks correctly. Referring regularly to an accurate Corporate Identity Manual encourages awareness and becomes a useful reference tool throughout the company.
Needing a The Corporate Identity Manual for your existing logo or rebrand? Contact us today and let’s have a chat.

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